| FinLit |
A path built from your profile, weekly market analysis, and calculators that end in a decision |
Education only, we never manage money or tell you what to buy |
From EUR 9 a month |
| Bank adviser |
A personalised conversation about products the bank sells |
Oriented toward clients holding EUR 50,000 or more |
Bundled, and rarely neutral |
| Independent adviser |
Genuine tailored guidance from a professional |
Regular sessions are out of reach for most households |
EUR 150 to 300 an hour |
| YouTube and social media |
Volume, immediacy and a low barrier to entry |
Unverified quality, no sequence, frequent conflicts of interest |
Free, and sometimes expensive |
| Public awareness programmes |
Reliable general information on financial basics |
Broad by design, never adapted to one person's situation |
Free |
| Robo-advisers |
Your money allocated and rebalanced for you |
You end up with a portfolio, not with competence |
A share of assets each year |